How to Develop a Social Media Strategy Step by Step


How to develop a social media strategy step-by-step.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
Hootsuite: https://www.hootsuite.com/
Post Planner: https://www.postplanner.com/
____________________________________________

Step one, it’s all about setting goals. What do you want to get from your social media presence? You want to get more branding, you want to generate some sales, you want some leads, you want some clicks to your website so that way people click on your ads.

I want to increase my traffic to my website and I want to improve my community engagement. You see, these are all examples of stuff that are my goals that I set, and I want to also to deliver amazing content through my social channels that help other people out.

The second step, is for you to select the social media channels that can help you achieve those goals. Let me give you example. If I want to use social media drive more convergence in sales there are platforms that be more suitable for that goal.

So the social media channels that you’ll choose are totally dependent on the goals you have. I would recommend that you start off with only one or two social media channels, because the more that you add right away, it becomes more overwhelming. You’re going to spread yourself thin, and you’re not going to really get the results that you want. Then you can diversify add more social channels later on, and you can repurpose your content of course.

The third step that you need to take if you’re already on social media, is to do a social media audit. And that doesn’t need to be that complicated. You can focus basically on identifying what’s going well and what isn’t. Here are a few things that you need to check, how fast or slow is your account growing in terms of followers.

Now, what are those content formats? What content types are doing the best, is it videos, images, carousel, written posts? What types of messages that you just love and want to engage with the most? What causes your audience to leave the most comments?

The fourth step that you’re going to take, is to create a profile of the audience that you’re targeting. What are the age groups that you’re going after? What are the interest that your target audience has? Is there a specific gender that’s more relevant to your brand? What are the cultural phenomenons that your audience is really interested in? How can you leverage that more? You can use Google Analytics if you have a website to get idea of what’s people are already interested in or at least your audience is interested in.

The fifth step that you’ll do, is you’ll want to look at competitive research. Now, what I want you to do is create a list of five social media accounts that are doing really well in your space. They don’t need to be exactly in your same industry but the closer they are the better. You’ll want to find accounts that cater to the same audience.

What are the posts that are gaining the engagement versus the ones that aren’t? Or on TikTok, is there anything that they’ve done that they’ve posted that’s gone viral? And what’s the topic of that content? Why did that go viral? What are the posts that they posted that didn’t do well? Because that’s probably the stuff that you want to avoid.

Step six, it’s time to create a list of the different content types that work best for each social media channel. Before you can actually start creating your plan and scheduling your content creation, it’s important to understand what works best in each channel. After you’ve done your audit and competitive research, this becomes much easier. Your goal is to list all the different types of content and which platforms they work best on, so that you can create a schedule that makes sense for each channel.

Step seven, is to create a content calendar that encompasses the channels you want to focus on, and the content types that work best for each one of them. Now, that you already know, who’s your target audience, what makes them tick, and the type of content works best for each channel is time to start using that knowledge to come up with the schedule. You’ll want to use a tool like Hootsuite or Post Planner to organize your efforts to ensure that you’re on track to move forward as quick as possible so you get the results you’re looking for.


► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/IAdigcIHPMo

#SEO #NeilPatel #SocialMedia

What Is Blog: An Open Ended Mystery?

Many people used to buzz concerning “what is blog” in the late 1990’s. This was the decade when this medium of communication was born as well as its roots were passing through very quick and also deep. The very first thing that requires to be specified before moving ahead is to unknot the secret of the expression “what is blog site” in the most efficient way.

Your Internet Marketing Plan: Blog, Blog Is NOT Blah, Blah

Blogging can be a very indispensable part of your net business. Right here are a couple of tips to aid you on your method.

Measure Your Activity for Greater Results – Blogging Results

We withstand taking an objective appearance at our activities and also our measurements. When it involves blog writing, there comes a point where gauging our blog site’s tasks is a should not only to discover if our articles are reading by the public …

Start a Successful Fitness Blog for Fun and Profit

Over six years back, I began a fitness blog as an inspirational device for myself to stay up to date with health and wellness. I figured if I kept an on-line journal of all of things I was finding out about physical fitness, it would certainly keep me encouraged enough to function out as well as consume right on a normal basis. I would certainly create post almost each day.

How You Can Make Money Through Blogging

Writing a blog site online can be a stimulating as well as enjoyable task. Sharing info as well as experiences with like-minded visitors need not be simply an amateur hobby when valuable revenue streams can be made from the writer’s efforts.

Improving Your Content Presentation When Blogging

Your content presentation when blogging plays a role in whether you’ll have return site visitors or not! What we’re speaking around is enhancing the aesthetic charm of your blog site content so visitors have an even more pleasant reading experience! Check out additionally to see the 3 points you can easily do to vastly enhance exactly how your content exists to readers!

Generating Blog Traffic Easily

Generating blog site web traffic is just one of the 2 crucial duties any kind of good blogger have to resolve! Right up there with structure traffic to your blog is writing content but also for the sake of this discussion, the focus will get on getting site visitors! Review better to discover 5 tips any type of blog writer can use when creating content that will assist you get even more traffic to your blog!

Writing Blogs for Money and Quitting Your Day Job: Three Big Tips

Desire to compose blogs for cash as well as quit your day job? Numerous thousands of people do this, yet it’s far from simple. Most individuals that try it will certainly fail. If you keep these three suggestions in mind however your chances for success will certainly enhance.

How to Create Optimized Web Content

Internet material ought to deal with the average internet visitor and in order for you to find up with quality internet posts you have to make certain they are optimized. Here are some pointers on producing optimized internet material.

Tips on Effective SEO Writing

Excellent quality material is not almost intriguing topics and well-written short articles. It’s simple to develop SEO-friendly short articles to place in your site. Remember the adhering to tips when composing your internet content.

WordPress Security: Improve Your Security Through Simple WordPress Tips

As of today, WordPress is already powering 48 of the leading blogs on the Web. Other than this, WP is additionally powering 19% of the web as a whole. It means that a great deal of individuals really depend on WordPress when they need blog sites and immediate production of websites. This is great information since it suggests that there is a strong area of individuals and also programmers that can even more improve the platform. Nonetheless, whenever there is a huge team of individuals trying to achieve something, there will constantly be individuals who will attempt to take them down.

WordPress Secure Login: Gear Up Your WordPress Account and Prevent Hacks

A great deal of individuals believe that individuals who are collaborating with the Internet are not having serious troubles by themselves. Honestly, the Net is a lot more bothersome than what you envision. As an example, a service person decided to establish up a blog site on the web by utilizing WordPress. Since WordPress is a preferred system for blog owners, it is currently targeted by different cyberpunks around the world. So what takes place if your web site is all of a sudden assaulted by cyberpunks and also you do not have tight safety and security?

You May Also Like